On Monday 20th January 2014 the Futures Project
between Business and Computing (year one) students at the Witney Campus
welcomed a guest lecturer from Oxfam. The guest lecturer (Santanu Chackrabati)
heads-up the ‘Insights’ team at Oxfam’s Head Office in Oxford. Santanu’s job is
to investigate, and understand, how and why individuals give money to
charities. This includes a large consideration of psychology and how this can
be used within the work that Oxfam do.
Santanu spoke to the students for around 90 minutes and
provided them with a detailed overview of the different (key) elements of
psychology and how psychology is used in marketing and media to ‘lead’ or ‘convince’
people in to doing different things. Examples given included the use of priming
and framing information as well as understanding how an individual views/
perceive the world around them.
The information collected from the guest lecturer’s visit
will be used to support students in their overall project which requires them
to create a marketing campaign (physical and digital) for a specific product.
The guest speaker has also said that he would be willing to re-visit the
students at the end of their projects to provide feedback on their finished
campaigns.
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